CAMP ROAM'N | Brand Identity & Press Kit Creation
Project Goal: Create a Brand Identity and Press Kit for a Summer Camp
View the process of our brand identity & media kit exploration project for ROAM'N CAMP an Outdoor Adventure Camp below.
Brand Profile
- A Summer Camp for All Ages | Programs for kids, all the way up to experienced adult adventure campers.
- Local & National Camp Locations Across Canada
- A Focus on Education: Safety, Survival, and Sustainability.
- Recognized Industry leader in developing programming that grows with campers and outdoor enthusiasts.
- Travel & Tourism Partnerships
Logo Design Elements
A logo is not just a logo. Done right supplementary design elements can transfer to each touch point a customer may have with a business. While logos are one of the key pieces of a business’ brand identity, it’s often not the largest contributor to the experience or perception a potential client or customer has with a brand. We view logo assets and variations as a tool for consistency and a way to create larger associations that can be used across every marketing channel.
For this challenge, we wanted the logo to be representative of a few important markers; The Brand Personality, The Services Provided, and Use Cases.
Additional Brand Assests
Media Kit
What is a Media Kit?
Media kits are the essential package a brand creates to provide all the key information that may be used for things such as sponsorships, news and media coverage, resources for contracted designers, and local organizations who may refer others to your business.
It operates as a public library of information including information like; your history, mission, previous recognition, internal media contact info, high quality logos, typeface information and imagery used alongside your branding. Typically this is a page on a website or a PDF that can be downloaded.
Does your business currently have a media kit?
Let's Chat About Starting a Media Kit or Brand Identity Project!
